Google Chromecast is developed so that the consumer can access numerous apps instead of just those in the Apple Store. Google Chromecast can stream from your devices (laptop, cell phone, etc.) to your TV for better viewing than other programs. Google Chromecast, together with appropriate software integration on multi-screen devices, enables shared TV use through playlisting of video streams (McGill, Williamson, & Brewster, 2015). The Google Chromecast marketing strategy must also include the old 4Ps, but everything aims to achieve the same goal, which is a high profit, keeping current customers engaged and getting more customers to use their services.