SEO“SEO is the abbreviation for search engine optimization or search engine optimizer.”[8] “Search engine optimization search (SEO) is the process that influences the visibility of a website or web page in the natural or organic search results of a search engine.”[7] Upon user demand, lists of results are obtained. Among these results, the highest ranking website appears at the top. Users can search for a particular document on the World Wide Web and the search engine allows users to do so. “Search engines are programs that search documents for specified keywords and return a list of documents in which the keywords were found.”[6] The website must be accessible by the search engine and SEO helps here . If the content of the website is relevant and useful to the users, the search engine directs that website to the users. The goal of SEO can be explained by considering the user's browsing practice. It is the search engine that provides search results for the user's query. So if the user needs information, he can use the search engine. And this is the simplest, easiest and fastest way to retrieve information. For the user's query, a list of results appears with the highest-ranking website placed first. In general, most users go to the top page. This is because; the page positioned at the top contains more relevant information than the other pages. As a result, the top page gets more visitors than other pages. So the ultimate goal of SEO is to position the page at the top of the results so that it can get more visitors. The page can be placed on top increasing its ranking and this can be done by optimizing the website. Simply put,... middle of the paper... SEO and how can it help my website's visibility on Google?" accessed April 21, 2014, http://www.theguardian.com/small-business-network/ 2014/jan/16/what-is-seo-how-website-google-visibility4. Patty Bradley, “Improving Your Site's Search Engine Ranking,” accessed April 21, 2014, http://www.sph.umich.edu/ computing/web/search_engines.html5. Popadmin, “7 REASONS YOUR SEO EFFORTS ARE NOT WORKING,” WSI, October 18, 2013, accessed April 23, 2014, http://www.wsimarketreach.com/7-reasons-your-seo -efforts-are-not-working /6. “Search engine”, Webopedia, accessed April 20, 2014, http://www.webopedia.com/TERM/S/search_engine.html7.”Search engine optimization”, Wikipedia, accessed April 20, 2014, http://en .wikipedia.org/wiki/Search_engine_optimization8. “Search Engine Optimization (optimizer) – SEO,” Webopedia, accessed April 20, 2014, http://www.webopedia. com/TERM/S/SEO.html