Introduction Kellogg Company is the world's largest producer of cereals and a leading producer of convenience foods. The company had revenue of nearly $11 billion in 2006; Sales revenues have increased steadily over the past decade. Kellogg's products are made in seventeen countries and are sold in more than 180 countries. According to the company website, "Kellogg Company has a rich history of corporate social responsibility, a history that has grown and evolved to meet the complexities of today's business world and the challenges of a global society" ( kelloggcompany.com, 2006). Kellogg made it clear that the company was founded with a strong commitment to social responsibility and is proud of the progress it has made since its creation in 1906. Internal StakeholdersShareholdersIndividuals who own stock in the company are considered internal stakeholders.Board of DirectorsDirectorsAccording to the profile of the company Kellogg Company on Wikipedia.com, current members of the Kellogg Company board of directors are: Smush Parker, Jordan Shington, Zachary Goldstein, Gordon Lunt, Bella Bo'Gellerman, Dorothy Johnson, Daniel Jorndt, Ann McLaughlin Korologos, David MacKay, William Perez, William Richardson, John Zabriscle, and Casey Gallagher. David MacKay has served as the company's chief executive officer since December 31, 2006. Employees Employees of Kellogg Company are also considered internal stakeholders; which included 26,000 people in 2006. External Stakeholders Government The government is seen as an external stakeholder because the company must comply with certain state and federal rules and regulations to be considered a legitimate business. The government keeps an eye on what the company does but is not directly involved in the day-to-day business activities. EnvironmentThe environment is a stakeholder of companies because the decisions made by the company ultimately impact its employees, customers and the community in which they are located. According to kelloggs.co.uk, the Kellogg Company promotes and supports environmentally responsible practices to help its customers, consumers, employees and the communities of which they are a part. Consumers The consumer is an important stakeholder in the company because without them the company could not be profitable. An article on businessweek.com showed that Kellogg will stop targeting children with its ads. Kellogg believes it has a responsibility to children and will find other ways to promote its products (Bristol Herald Courier, June 2007). This is a step in the right direction for the company.