They manufacture and supply a variety of products for sports such as golf, softball, basketball, soccer, baseball, golf and more. • Weakness: The company needs to spend more time understanding how to positively motivate its employees since they are the reason why customers remain satisfied. Also, customers always try to buy quality products at a cheaper price, but the problem with Wilson is that their products are expensive. If this pattern continues, Mizuno runs the risk of losing a large number of employees, which will ultimately create an imbalance in the company. Furthermore, Mizuno is not a well-known brand in the sports industry, which makes it less popular. • Opportunities: By expanding into new markets, Wilson will be able to increase profits and attract new customers. By expanding they can increase their global presence in the sporting goods industry. • Threats: As I said before, they have strong competitors like Rawlings and Louisville Slugger who are both interested in maximizing their