Topic > Smell: the underrated sense of communication

From laundry detergent to perfume, from room sprays to breath mints, everything now has a chemically produced scent to mask the natural one; modern culture has declared the embarrassment related to body odor. On a night out or on a first date, men and women spray cologne and perfume and stick chewing gum in an attempt to smell pleasant and nonverbally communicate a message to the other. They are attempting to present themselves in a way that they believe will attract the other person and improve the relationship. However, this very act demonstrates that smells have the ability to influence our mood, our perception and