1. INTRODUCTIONa) The activities and sectors in which the company operates. The Kagiso Trust was established in May 1985 with funding from the European Union and the Special Rescue Program for the Support of Victims of Apartheid. It grew from a small unit to a national operation and from 1985 to 1994 the Kagiso Trust had an easily accessible source of funding from donors, mainly from the European Union. Although it was difficult to access these funds after 1994, in order to secure a sustainable source of funding and to leverage existing investments, Kagiso Trust Investment (KTI) was established, which capitalized from the modest reserves it had accumulated at era and with a loan of 5 million dollars from JP Morgan. KTI used these funds to acquire the radio and publishing businesses that gave birth to Kagiso Media. It is now focused on three vital structures of the group: Trade Fairs and Events, Information Services and Solutions and finally Broadcasting (see addendum). These pillars eventually brought KTI to its knees by selling its assets, but Kagiso Media retained the unit for future potential while boosting consumer confidence. it is a small company with closely held shares. This has placed serious limits on future growth. Chief Financial Officer Pieter Jacobs admitted that institutional investors were no longer interested in the stock because they could not obtain large enough volumes. The main buyers of the shares were individual investors who could therefore monitor the performance of the company. Although the competition is tough, the idea was to expand its market share to high-income groups, but opening up to everyone is the best choice. With challenges come opportunities such as expanding further into Cape Town, the Durban Motor Show through Kagiso Exhibitions and beyond borders, particularly in East and West Africa, through licensing rights from the Independent Communications Authority of SA ( ICASA). But back home, while the new privilege had brought opportunities to Kagiso Media, there were also disadvantages. Their competitor East Coast Radio in KwaZulu Natal had already been terminated as there was no immediate competition and claimed a 20% increase in female listeners and 28% increase in black listeners. This didn't stop Kagiso, he bought the entire station with others proportionately owned by the shareholders. However, the situation almost reversed in 2001, when New Africa Investments (Nail) entered the scene because its shareholders (Kagiso) believed that rules governing broadcast ownership limited growth..