Kudler Fine Foods is a three-store gourmet grocery store in Southern California. Kudler Fine Foods specializes in providing unique, high-quality ingredients for savvy shoppers seeking the finest meats, produce, cheeses, and wine (University of Phoenix, 2008). One of the opportunities outlined in Kudler's strategic plan includes offering expanded food service. Currently, Kathy Kudler provides some catering services through special requests, with excellent results in both customer satisfaction and product profit margin. The following market analysis will review Kudler's existing market research and present opportunities based on the expanding foodservice marketing mix. Market research Kudler Fine Foods has three market research. “Marketing research is the process of defining a marketing problem and opportunity, gathering and analyzing information, and recommending actions” (Kerin, Hartley, Berkowitz, & Rudelius, 2006, p. 205). The food service opportunity has been defined and the data collected requires analysis. Internal secondary data After conducting two consecutive years of surveys on customer comments and suggestions, Kudler maintains the history containing internal secondary data, i.e. data collected before the current project (Kerin et al, 2006) being researched. The results of the survey have no value relative to the market research necessary to evaluate the growth of the restaurant service. The questions asked of the customer were more oriented towards the shopping experience in one of the Kudler stores. The reference markets for the restaurant service are those included in the "managed relationships with the customer" (Wind, 2008, p. 24). In addition to managing the relationship, the company must… halfway… master the marketing mix. Business Strategy Series, 8(2), 122-131. Retrieved August 5, 2008 from the ABI/INFORM Global database. (Document ID: 1374488541). Kerin, R. A., Hartley, S. W., & Berkowitz, E. N., Rudelius, W. (2006). Marketing (8th ed.). New York: McGraw-Hill Companies. University of Phoenix. (2007). Virtual Organization Portal: Kudler. Retrieved August 2, 2008, from University of Phoenix, rEsource course module, MBA/502 Managing Enterprise Website.Wind, Y. (2008). A plan to invent the marketing we need today. MIT Sloan Management Review, 49(4), 21-28. Retrieved August 3, 2008 from the ABI/INFORM Global database. (Document ID: 1520405531).Yudelson, J. (1999). Adapting McCarthy's Four Ps to the twenty-first century. Journal of Marketing Education, 21, p. 60-67. Retrieved August 3, 2008, from EBSCOhost database. (Document ID: 10.1177/0273475399211008).