Since 1998, Kudler Fine Food (KFF) has established itself as one of the premier upscale epicurean shops in the San Diego metropolitan area. Kathy Kudler, founder and president of KFF, opened the first store in 1998 and launched two more over the next 5 years. KFF has a team of top-level directors and managers committed to the continued success and growth of the organization. This paper will identify the primary functions of KFF management and staff that fulfill these functions, explore the role of information technology within the organization, and analyze the market for KFF using Porter's competitive forces. Primary Functions of Management Planning and Strategy A key function of management involves identifying organizational objectives and developing a plan necessary to achieve these objectives. This planning and strategy requires a realistic assessment of the organization, including strengths, weaknesses, opportunities, and risks (Gomez, p.5.).