With the advent of global Internet marketing, would “uniform global pricing” become a reality? Introduction: what is the "price" of a product? How is the price of a product determined? Why is the price of an Apple iPhone relatively higher than the price of other smartphones with the same or even more features? Read on…Pricing is one of the key functions of the finance and marketing department of any company, whether it is a manufacturing company or a service provider. On the one hand, the finance department decides the margins and other costs necessary to bring the product or service into conditions suitable for final consumption, the marketing department analyzes market conditions, determines the purchasing power and behavior of consumers and various other factors that would influence the sales of their product in the market. However, as questioned above, how is the price of a product determined and why is the price of an Apple iPhone relatively higher than the price of other smartphones with the same or even more features? Here's the answer! The price of a product or service is the addition of the cost necessary to bring the product to its final stage, the charges relating to the types and number of distribution channels, "the value of the brand, the first mover advantage, to product innovation" and to the final constituent of the price, the profit margin. Wondering why brand equity, first-mover advantage, and product innovation were mentioned together? Well, this brings us to the answer to the question regarding the price of Apple's iPhones, whose prices are primarily a combination of the brand's value in the market, which serves as a status symbol for many consumers, and the first-mover advantage due to innovation of what we called the innov...... middle of paper ......nd You.Com? Price dispersion factors among e-tailers. University of Maryland Working Paper.5. Lee K. & Carter S., (2012), “Global Marketing Management”, Oxford University Press.6. Keegan W. and Green M., (2013, 7th edition), "Global Marketing", Pearson7. Abercrombie & Fitch expands into Asia and opens first Hollister stores in Australia - Columbus - Business First. 2013. Abercrombie & Fitch expands into Asia and opens first Hollister stores in Australia - Columbus - Business First. [ONLINE] Available at: http://www.bizjournals.com/columbus/news/2013/02/22/abercrombie-fitch-expanding-to.html8. Abercrombie And Fitch Announces Collapse In Sales Amid CEO Controversy. 2013. Abercrombie and Fitch Announces Collapse in Sales Amid CEO Controversy. [ONLINE] Available at: http://www.huffingtonpost.com/2013/05/24/abercrombie-sales-ceo-controversy_n_3332601.html.