Business Analysis of Krispy Kreme Entering other countries is influenced by many factors. To make the decision to enter new countries, we consider, first, that it should be in countries close to other countries, which Krispy Kreme has already done and been successful. For example, Krispy Kreme today is present in the countries mentioned in the case, and has been successful, such as Mexico, Great Britain, Australia and Japan, so it is very logical to think that opening new stores in neighboring countries, with a similar culture, would be successful . Another reason could be that if they are near or near, probably many people from the new country have already been there and tried Krispy Kreme and already know the brand. Of course, this cannot be the only factor for entering these countries, it must be accompanied by a complete analysis of the market and economic potential, risks, political and social stability, purchasing power and, one of the aspects most important today, the image of the United States in these countries, which can influence the development of Krispy Kreme. Countries will be named by region: Central America: Considering the proximity to Mexico and Puerto Rico (United States), and similar conditions we have:1. Costa RicaWestern Europe: Considering the proximity to Great Britain and similar conditions we have:2. Ireland3. ScotlandWe do not call countries like France, Spain, Germany or Italy in this region because they have a huge culinary culture, where donuts are not very popular and it would be very difficult to compete with their local products. However, Krispy Kreme may enter there in the future based on the large amount of tourists they have, and they already know and have tried Krispy Kreme. Eastern Europe: There are no Krispy Kreme stores in Eastern Europe today, but it could be an attractive market to enter due to their rapid economic growth and large amounts of tourists, considering this region is open to demand franchising on the web page.4. Czech Republic5. CroatiaAsia: Considering the proximity to Japan, Hong Kong and Korea and similar conditions we have:6. Taiwan7. SingaporeOceania: Considering the proximity to Australia and similar conditions we have:8. New ZealandSouth America: Here is a problem, because South America is not an option to ask for a franchise, at least no contact or where to ask for information appears on the web page. However, we believe there are at least two countries with good conditions to enter, and this is based on the success of other similar American brands such as Starbucks and Dunkin Donuts.