Introduction Through evaluations and analysis, it can be seen that Kudler Fine Foods has proven to be an experienced, creative and emerging customer-oriented company. Kudler Foods articulates its corporate culture through its employee training and improvement programs, employee cultivation, and its ongoing pursuit of customer satisfaction. This paper will evaluate how changes in technology have created business opportunities for Kudler, identify Kudler's pursuit of generic strategy, identify tactics Kudler should implement to achieve that strategy, and describe how Kudler Foods management can continually explore the food industry. fine groceries looking for ideas that will allow them to update their strategy. Technology and Business Technological advances have made it possible for businesses and telecommunications to move beyond the traditional scope of telephone and paper files. Technological changes have created an increasingly information-centric global economy. Information technology has been used for several decades to improve productivity and quality by automating existing processes. Internet The Internet is an open network and offers opportunities to all businesses. Kudler Foods plans to use the Internet to reach its customers beyond the scope of in-store sales by using better information management. Technological changes will allow Kudler to expand globally using the Internet. The opportunity to open doors to marketing communications and global business-to-business communications is now streamlined, and an international consumer marketplace would add to Kudler's customer base. Using the Internet would also give Kudler... middle of paper... Foods the opportunity to not only become number one in the market, but also to become a global business entity known for exceptional integrity and service customers that Nordstrom can match. References Efraim Turban, R. Kelly Rainer, Richard E. Potter, 2003. Introduction to Information Technology - Strategic Systems and Reorganization http://www.inc.com/resources/startup/articles/20050801/process.htmlKudler Fine Foods , 2003. University of Phoenix Kim T. Gordon. 04 August 20033 Marketing Tactics to Use Right NowMichael Porter, 1980. Marketing Teacher Ltd 2000 – 2008Generic Strategies - http://www.marketingteacher.com/Lessons/lesson_generic_strategies.htmYves Pigneur Ecole des HEC - Université de Lausanne Retrieved March 3, [email protected] Bank. Retrieved March 3, 2008, from http://www.worldbank.org/egov