Introduction In 1918, eight members of the Mogi and Takanashi families banded together and formed the Noda Shoyu Company, with a total capital of 7 million yen. In 1964 they changed the company name to Kikkoman Shoyu and then to Kikkoman Corporation in 1980. The company suffered a decline during World War II and later, to meet its capital needs, sold its shares on the stock exchange. in 1964, reducing the family's ownership of the company. Kikkoman subsequently founded Kikkoman International, Inc. which is a joint venture between Kikkoman Corporation and Pacific Trading of California. Kikkoman International, Inc. is headquartered in San Francisco and serves as the marketing and distribution center for Kikkoman products in America. This company's market share in North America is larger than its market share in Japan, and a factory was built in the United States in 1970. In the mid-1990s, Kikkoman operated in America through 2 subsidiaries, namely Kikkoman Foods, Inc. and Kikkoman International, Inc. In addition to America, Kikkoman also expands its marketing areas to Europe, Asia and Australia. Kikkoman believes in "flavors that bring people together" and the company is committed to cultural exchange using world-famous flavors to increase the company's international understanding. To run its business smoothly, Kikkoman has several subsidiaries, namely Del Monte, Manns Wine Co., Ltd, JFC International Inc., Pacific Trading, Morishin, Kikkoman Foods, Inc., Kikkoman International, Kikkoman Trading Europe, Kikkoman Pte, Kikkoman Trading Pte, Tokyo Foods Processing, Hapi Products and Rex Pacific. With these subsidiaries, the products made by Kikkoman are very diverse, from medicines to oriental food ingredients. Kikkoman products are distributed in 94 countries around the world. In each marketing area, Kikkoman sells different products suited to that country's conditions. History of Kikkoman 1925 April Noda Shoyu Co., Ltd. merges with Noda Shoyu Jozo Co., Ltd., Manjo Mirin Co., Ltd., and Nippon Shoyu Co., Ltd. 1930 August Takasago shoyu factory is built near Osaka . 1957 June Kikkoman International Inc. founded in San Francisco, California (USA). 1961 July Kikko Food Industries Co., Ltd., founded by Kikkoman. In July 1991 it became Nippon Del Monte Corporation. 1962 February Tone Beverage Co., Ltd., a subsidiary of Kikkoman, is established in February 1963, later becoming Tone Coca-Cola Bottling Co., Ltd. 1962 October Katsunuma Yoshu Co., Ltd., founded by Kikkoman. In March 1964, what later became Mann's Wine Co., Ltd. 1969 June Kikkoman invested in Japan Food Corporation, from U.