Topic > Lexus and the olive tree by Thomas L. Friedman

Lexus and the olive tree, written by Thomas L. Friedman, investigates the phenomenon of globalization in our world and how a new international system has been established that has replaced the cold war. This new system of globalization connects people from all over the world, from recession-fighting Southeast Asians, to Thai bankers, to entrepreneurs in the United States. Friedman believes that the democratization of technology, information and finance has shrunk our world from small to tiny, where people around the world can now transfer information more cheaply, deeply and quickly. The walls that once separated our world have now been torn down with the development of the Internet and television. Friedman uses the Lexus and the olive tree to symbolize the balance that a country or company must maintain to prosper. The Lexus represents modernization and technology, the olive tree represents uniqueness in communities. It means core values ​​that are reliable and solid. Companies need to target Lexus but should recognize the need for the olive tree. According to Friedman, “globalization is the inevitable integration of markets, nation-states and technologies at a level never seen before – in a way that allows individuals, companies and nation-states to reach the world further, faster , deeper and cheaper than ever before and in a way that allows the world to reach individuals, companies and nation-states further, faster and deeper and cheaper than ever before." (XXXXX) The book is divided in four main sections. The first section of the book explains today's globalization system and how it works that we as individuals can adopt.On the right there are the integrationists who welcome globalization and on the left there are the separatists who want to stamp out globalization.On the negative side who are the social safety nets of globalization only if it makes economic and political sense,. and then on the bright side there is the "let them eat their cake" mentality that has the winner takes all mentality. This chapter also explains that the benefits of globalization tend to be measured over the long term for societies as a whole, but we will immediately see disgruntled individuals if they have been harmed by it; therefore, due to the mismatched measurements, there must be a broader view. strategy for measuring costs and benefits. The chapter concludes with the question of God's presence in cyberspace and takes an in-depth look at whether globalization is a God-influenced phenomenon..