Strategic PlanningKudler Fine Foods is committed to providing its customers with the best selection of the finest foods and wines. Kudler has enjoyed successful growth supporting this effort, but now would like to expand its services and improve the efficiency of its operations (University of Phoenix, 2006). This requires flexible market strategies developed based on the analysis of current internal and external forces affecting the company. Proper analysis and implementation will provide a successful strategy that will result in a sustainable competitive advantage (Gomez-Mejia & Balkin, 2002). Technological changes have helped Kudler create new business opportunities. The development of a strategic information system is helping Kudler change the way it operates. The system looks outwards, aiming for direct competition, with the introduction of organic fruit and vegetables, and a catering service to beat the competition in supply. The system is also internally focused through improving the efficiency of operations (Turban, Rainer, & Potter, 2003). Using the Internet gave Kudler a window into the competition and a portal for his customers. Competitive intelligence is critical to strategic planning. The Internet allows you to monitor competitor sites, gather information about current products or trends, conduct market research on your company's website, access research done by others, and much more. This information is what can help Kudler outperform the competition. With the use of IT systems, Kudler can perform a SWOT analysis to help develop his marketing strategies. Competition is the key to the success or failure of any company. Using Porters competitive forces model, Kudler is able to recognize the five main forces that can challenge Kudler's position in the industry. Possible competitors of Kudler are identified by using the Internet and identifying companies with similar offerings to Kudler. This will confirm what Kudler already knows, but could identify potential competition unknown to Kudler. Kathy spends a lot of time watching her competition. Advances in IT can help you do this more efficiently. Kudler suppliers know that once approved, there isn't much competition for their product offerings. IT improvements allow Kudler and suppliers to have an efficient and profitable relationship with improved inventory control and delivery systems. Kudler's customers buy for the experience, not necessarily the price. IT systems helped Kudler quickly identify best-selling items, allowing Kudler to benefit from additional sales through faster shelf replenishment.