The approach to communication has changed a lot thanks to technology. Technology has helped shy people pursue more friendships which lead to more communication. “A considerable number (48%) of young adults in Western societies report shyness; therefore, large numbers of people experience fear and avoidance of face-to-face communication, which affects their lives in many ways” (Lynne & Keaten, 2007, p. 350). These new ways of communicating due to technology have helped these shy individuals enter the world of communication a little easier. Those who are shy don't have to endure a face-to-face conversation like they would have had to before this modern technology. The assumption of removing face-to-face communication is that shy individuals will not experience the fear or embarrassment associated with the interaction (Lynne & Keaten, 2007). This is why these individuals begin to communicate via email, instant messaging, texting, and many other types of technology that avoid immediate responses and the anxiety of being in the presence of another person. Santra and Giri (2009) stated in their article “Analyzing Computer-Mediated Communication and Organizational Effectiveness” that those who wish to communicate with others can do so in their own time and place without the need for face-to-face contact. These new means of communication have helped people who prefer to avoid contact with others feel comfortable in establishing various relationships. While technology helps shy people take a big step into the world of communication, it can also construct an altered identity of someone. Your display name, your type of social networking profile, an "about me" on a site, your choice of email provider, a profile picture or icon, and much more... half the paper... h when the customer turns away or moves away from the librarian. Technology can change the way a message is conveyed to an individual because these many nonverbal cues are missing when communicating via a device. Works CitedDuck, D., & McMahan, D.T. (2012). The foundations of communication: a relational perspective. Canada: SAGE Publications, Inc. Kelly, L., & Keaten, J. A. (2007). Development of the affect scale for communication channels. Journal of Communication, 57(2), 349-365. doi:10.1111/j.1460-2466.2007.00346.xSantra, T., & Giri, V. N. (2009). Analysis of computer-mediated communication and organizational effectiveness. Communication Review, 9(1), 100-109. doi:10.1080/15358590701772259Walther, J. B. (2005). Virtual dialogues: relational communication in chat reference meetings. Conference proceedings – International Communication Association, 1- 38.