Knowledge ManagementGene One's goal is to achieve 40% growth targets in three years, raise capital and develop new products in the biotechnology sector. The leadership team identified these goals in a proposal to the board. The team is trying to make the company a success by succeeding in the public sector. The only problem is that no one knows how to implement an IPO, leading the company to try to recruit people in the financial industry to handle IPOs. The company also uses the knowledge that the team already has and informs itself about IPOs, because they have competent operators and have the free will to apply their knowledge in any case. “The company uses two applications of the knowledge management process. These are the acquisition and use of knowledge. Knowledge acquisition includes the organization's ability to extract information and ideas from its environment, as well as through intuition. One of the fastest and most effective ways to gain knowledge is through grafting – hiring individuals or acquiring entire companies. Using knowledge means acquiring and sharing knowledge are wasted exercises unless the knowledge is actually used. To do this, employees must realize that knowledge is available and that they have sufficient freedom to apply it” (McShane & Von Gilnow, 2005, p.83-86). Knowledge management is any structured activity that improves an organization's ability to acquire, share and use knowledge in a way that improves its survival and success. (McShane & Von Gilnow, 2005, p.80). Anchoring Open Systems To stay competitive with other companies, Gene One had to develop new marketing mixes. The leadership team has developed a plan to adapt to emerging conditions for public entities so they can remain competitive with public companies. “The survival and success of a company depends on how well employees perceive environmental changes and alter their behavior patterns to adapt to such emerging conditions” (McShane & Von Gilnow, 2005, p.73-74). “Open systems are defined as organizations that derive their sustenance from the environment and, in turn, influence that environment through their outcomes” (McShane & Von Gilnow, 2005, p.73-74). .73).Organizational subcultures and counterculturesAdaptive cultureThe organization is trying to expand and, in doing so, would order them to respect social values.